Our in-house brands
Proven brands for faster go-to-market
For retailers who don’t want to launch from scratch, our in-house brands provide an easier path to shelf with proven products.
A collection of favorites
For retailers who don’t want to build a brand from scratch, our in-house brands offer a faster path to shelf. Each brand comes with proven products, retail-ready packaging, and established positioning, so you can launch quickly and replenish confidently as demand grows.
Something for everyone
Our portfolio spans cookies, desserts, and breads, each brand delivering its own flavor story and personality. Together, they offer variety, consistency, and bakery-quality experiences that resonate across different occasions and preferences.
Discover our in-house brands
Jimmy’s Cookies is our flagship cookie brand built on classic, bakery-style favorites with consistent quality and broad shopper appeal. The line is designed to perform in high-velocity retail environments, with dependable texture, inclusion-forward recipes, and formats that support everyday sets and seasonal rotations.
Ecce Panis is our artisan bread brand focused on stone-baked character, authentic texture, and dependable performance at scale. Built for retail bakery and foodservice programs, Ecce Panis delivers consistent crust, crumb, and flavor across a versatile assortment of breads and rolls.
King Krumb is our bold, indulgent cookie brand created for shoppers who want larger-than-life flavor and standout inclusions. Designed to drive excitement and social-worthy appeal, King Krumb supports innovation-forward sets with rotating flavors and strong visual impact. It’s an ideal brand for retailers looking to differentiate their cookie assortment with a premium, statement-making offering.
Mama’s Breast Friend is a purpose-driven lactation cookie brand formulated with traditional ingredients commonly associated with supporting breastmilk production and maternal energy. Packaged in boxes with five single-serve bags, it’s designed to be an easy, supportive snack for nursing moms, positioned around comfort, convenience, and confidence
Let’s build something exceptional together
Explore how Jimmy’s can support your bakery program with innovation and scale.